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The Northern Territory Government has announced $100,000 of funding for events across the Territory in 2017. The money will be split across 17 different events including sport, art, dance and camel racing.

The funding will go towards the marketing of the various events to encourage both interstate and international visitors to the territory.

The Minister for Tourism and Culture, Lauren Moss, said, “The Territory hosts some of Australia’s best festivals and events including; theatre, cabaret, art, dance, live music, high calibre sporting events and cultural experiences.

“Our festivals and events are quirky and unique and help build the Northern Territory’s reputation as a fun and adventurous holiday destination rich in art and culture.”

One of the events receiving funding is the Australian Masters Athletic Championships. Next year will mark the first time that the Territory has hosted the event.

“We want to showcase all of the Territory’s wonderful sport, culture and tourism opportunities”, said John Bowden, General of Athletics NT. “The funding will allow us to advertise interstate so we can access athletes in a much better way.”

There are three different tiers of funding that were granted, starting with grants of up to $5,000 for new events, up to $10,000 for established events and up to $20,000 for well-established major events.

The funding comes as part of the Northern Territory’s plan to increase the number of visitors to the area. Tourism NT has set the goal of generating $2.2 billion overnight visitor expenditure to the NT by 2020.

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